Powerful anti-anorexia ad campaign

Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations.

The ads, which run with the tag line ‘Say no to anorexia,’ show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit – and the same measurements.

While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: ‘You are not a sketch.’

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